In the branded generics, our ambition is to be a highly regarded player known for marketing high-quality, locally relevant generic products. To support the strategy of local relevance and affordable pricing, the products are typically supplied out of a regional manufacturing hub as we have a local facility in Africa. The generics are branded so that doctors and patients can recognize and recollect quality products from Strides.

Our business activities in this African continent are driven by our philosophy of “In Africa for Africa” which we bolstered with the acquisition of a WHO-approved facility under Universal Corporations in Kenya.

Plans are underway to enter other regions with business localization strategies.